I’m Jake PS, the human behind Dryside Design Co.

I’ve spent the last decade+ working across agencies, in-house teams, and freelance projects, developing a close attention to the way design moves through people's lives, and to what actually makes a brand worth choosing.

Ethos

My aim is to approach every project with the same care, intention, and craft as any considered discipline demands. Work made slowly enough to matter, distinct enough to be felt, and built to hold up long after the moment it was made in has passed.

I believe culture shapes design just as much as design shapes culture, each one built on what's come before it, but always moving one another forward. Every project I take on is a chance to bring a little more intention into the world, one brand, one detail, one honest decision at a time.

Horizon

I'm especially drawn to hospitality businesses and consumer goods with a clear point of view, and I’m most interested in the whole of a brand: visual, spatial, tactile, customer experience, service culture, and all of the small details that quietly decide how someone feels.

This is what I love doing, so I remain open to working with new brands in these categories, as well as consulting on strategy and identity more broadly.